Google Analytics UTM Link Builder

Create custom tracking URLs for your online ad campaigns. Add source, medium, name, content, and term attributes to analyze which traffic channels perform best in Google Analytics.

Website URL: *

Campaign Source: *

Campaign Medium: *

Campaign Name: *

Campaign Term:

Campaign Content:

Generated UTM Tracking URL

UTM Parameter Explanations

Parameter	Required	Description & Example
utm_source	Yes	Identifies the advertiser, site, or publication sending the traffic. (e.g., google, facebook, newsletter)
utm_medium	Yes	Identifies the advertising or marketing medium. (e.g., cpc, email, banner, organic)
utm_campaign	Yes	The individual campaign name, slogan, or promo code. (e.g., summer_sale, product_launch)
utm_term	No	Used for paid search to note the search keywords trigger for this ad. (e.g., running+shoes)
utm_content	No	Used to differentiate similar content or links within the same ad. (e.g., blue_button, side_ad)

UTM Link Building Guide

UTM (Urchin Tracking Module) parameters are query string tags added to URLs to help analytics platforms track campaign performance. By adding these parameters to your links, you can identify exactly which marketing channels drive traffic and conversions.

Frequently Asked Questions (FAQ)

Q: What are the required UTM parameters?

A: Google Analytics requires three parameters: utm_source (traffic source), utm_medium (marketing medium), and utm_campaign (campaign name). The term and content parameters are optional.

Q: Are UTM parameters case-sensitive?

A: Yes, UTM values are case-sensitive in Google Analytics. "Facebook" and "facebook" are treated as different sources. Use consistent naming conventions.